Behind the scenes at a bridal boutique

This interview is published on Wedding Ideas Magazine

I interviewed Jessica Letheren at ‘Allison Jayne’ bridal boutique in Clifton, Bristol. Besides running ‘Allison Jayne’, Jessica is studying business in Swansea.

P1020426How did you get into this business?

Allison Jayne is my family business, which was started forty years ago in Swansea. We are all from Swansea. Twenty years later they opened another shop in Cardiff. Then we opened on the triangle eighteen months ago.

What are the best bits of being in this business?

The selling is the best bit without a doubt. In this business you are always dealing with happy brides. Developing the customer’s trust is also hugely rewarding.

What are the hardest bits?

What is hard is having to chase things up under time pressure. Some clients only come in a few weeks before the wedding and leave things until the last minute. So dealing with close deadlines is stressful. It is a lot of responsibility.

P1020407How many dresses would you advise a bride-to-be to try on?

On average people try on about ten dresses, although for some people it can be the first one or go up a lot higher. The most someone has tried on is 25! Occasionally people try this number on over a period of a few visits.  Continue reading